Allen & Heath Speaks Out

Re Xone 2:02 Viral Ads


Regarding the controversy over the recently posted viral videos, we at Allen & Heath would like to assure our customers that it is definitely not our policy to denigrate a rival company, or its products.

These videos were uploaded by our ad company whilst we were at the Frankfurt Music Messe, so we did not have the opportunity to properly view or approve them first, and as soon as we became aware of their inflammatory content we had them removed immediately. They will be re-edited and re-posted soon.

The ethos behind the ad is sound; illustrating in an amusing way the embarrassing gaffs that many DJs, (if they are honest), can relate to at some point in their career, as well as stressing the importance of having the right equipment, and the danger of taking ourselves too seriously.

It is a shame that what was intended to be a bit of fun, has unintentionally become controversial.



Andy Rigby-Jones

Xone design manager

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